The Sports Broadcast Network

Principles of 'Scorecasting' Find Young Audience In 'The Rookie Bookie'

By Jerry Milani @ Sports Media Report

I was a high school bookie. Well, not exactly a bookie. I basically copied the weekly NFL po...

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Trying To Keep A Brand on Topps

By Jerry Milani @ Sports Media Report

Baseball season, usually prime time for Topps, is now hitting the postseason, but to those i...

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Bloomberg Sports, MVPIndex Team Up In New Athlete Rating System

By Jerry Milani @ Sports Media Report

Just a few weeks after they combined businesses, Bloomberg Sports and STATS LLC announced th...

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Alex Torres’ isoBLOX® Protective Cap Goes On Exhibit at Cooperstown

By Jerry Milani @ Sports Media Report

Alex Torres of the San Diego Padres made history June 21 when he became the first player to ...

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Yogi Berra Museum To Host Charity Evening With Lou Holtz Sept. 25

By Jerry Milani @ Sports Media Report

Few people in college football are as legendary – and funny - as Lou Holtz.The second-...

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Rugby Makes Its Pitch

By Jerry Milani @ Sports Media Report

Many supporters point to recent Sporting Goods Manufacturers studies that show that it is gr...

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Luckiest Man Exhibit A Tribute To Lou Gehrig And Pete Frates

By Jerry Milani @ Sports Media Report

To commemorate one of the greatest speeches in American history, the Yogi Berra Museum &...

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Fanprint And NFL Players Inc. Announce New Apparel Licensing Partnership To Benefit Former Players In Need

By Jerry Milani @ Sports Media Report

NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association, ha...

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Rare Jordan Brand Jeter Cleats Added To Steiner Sports "Derek Jeter Farewell Auction" Now Through October 19

By Jerry Milani @ Sports Media Report

Derek Jeter’s Turn 2 Foundation has partnered with Steiner Sports to include two pairs...

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STATS acquires Bloomberg Sports, establishes the industry’s preeminent Sports Analytics portfolio

By Jerry Milani @ Sports Media Report

STATS, the world's leading sports technology, data and content company, and Bloomberg, the l...

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