It is always known for baseball, but it is no secret that Topps has had its hand in many other sports for years. Most recently it has had successful launches with new lines for Major league Soccer and UFC and now is diving head-first into a deeper football pool by partnering with NFL.com to try and capture the casual fantasy player as well as its collector audience.

On Thursday the company unveiled its latest football line just in time for fantasy draft action this weekend. The cards have all the great artwork, but they have added special NFL.com Fantasy strategies, tips and fantasy football content.

In 2014 Topps Football, all 300 base cards featuring the most prominent veterans and the hottest rookies will feature fresh new NFL.com Fantasy Football stats on the backs including:

· Fantasy Football Position Rank (FFRP) - Where they rank among other NFL players in Fantasy performance
· Fantasy Football Points Per Game (FFPPG) – How many points this player scores each game on average

2014 Topps Football will also include exclusive collectible “Insert” cards celebrating players’ fantasy performance such as:

· Topps ® Fantasy Focus cards – exclusive cards that feature all the big time NFL.com Fantasy Football performers
· Topps ® Fantasy Strategy cards – special cards featuring NFL.com Fantasy Football’s perspective regarding which players to target during your draft

“Participation in fantasy football is enormous and continues to grow annually so this is a great way to reach new audiences and make sure our product stays relevant amongst NFL fans,” said Marc Stephens, Marketing Manager at Topps said in the release, talking about why and how Topps continues to evolve.

So this weekend before you meet up and/or log in to pick your team, take a look at Topps, a venerable brand adapting in changing times.